EXPANDING YOUR BUSINESS INTERNATIONALLY THROUGH A TRANSLATION COMPANY

With the economic recovery, many companies want to increase their international exposure.The first step is the successful translation of its communication and documentation (legal, financial, etc.). The choice of the translation company that will accompany this development is paramount.

The advice of linguists to locate his communication

Contacting prospects and customers is the first phase of a successful expansion beyond its borders. The international marketing strategy is therefore a mandatory passage.

Your texts must be translated by professional translators of the native language of the targeted country. This requirement will ensure that you have a quality text in a natural style, but it is also the opportunity to receive advice from the professional.

These linguist tips are very useful in adapting its communication to the target market. This is called locating a text.

The management of multilingual projects by a translation company

Of course, those with the time and skills can recruit and manage the independent translators they need themselves. But taking full care of translation projects prevents teams from devoting themselves to the many pressing needs of business development.

However, this international development already involves the management of many specific projects. Fortunately, translation companies are there to manage the translation of your communications from A to Z by recruiting and organizing the right professional translators at the best rates.

Prospecting effectively through multicultural marketing

To find clients abroad, professional French-English translation is not always enough. An overwhelming majority of customers prefer companies that speak to them in their own language. A study by the Harvard Business Review shows that:

·          72.1% of consumers spend the majority or all of their time online on sites in their native language.

·          72.4% are more likely to buy a product if the information is translated into its language.

·          56.2% of respondents believe that the possibility of obtaining information in their language is more important than the price.

The translation into the language of the targeted country is therefore obvious from a marketing point of view. To choose multicultural marketing,based on the knowledge of the customer's language and culture, is to start its international development in the best way.

To achieve this, you can either call on a translation company or a specialized marketing agency, while waiting to have your own team on site.