With the economic recovery, many companies want to
increase their international exposure.The first step is the successful
translation of its communication and documentation (legal, financial,
etc.). The choice of the translation company that will accompany this development is paramount.
The advice of linguists to locate his communication
Contacting prospects and customers is the first phase of
a successful expansion beyond its borders. The international marketing
strategy is therefore a mandatory passage.
Your texts must be
translated by professional translators of the native language of the targeted
country. This requirement will ensure that you have a quality text in a
natural style, but it is also the opportunity to receive advice from the
professional.
These linguist tips are very useful in adapting its
communication to the target market. This is called locating a text.
The management of multilingual projects by a translation company
Of course, those
with the time and skills can recruit and manage the independent translators
they need themselves. But taking full care of translation projects
prevents teams from devoting themselves to the many pressing needs of business
development.
However, this international development already involves
the management of many specific projects. Fortunately, translation companies are there to manage the
translation of your communications from A to Z by recruiting and organizing the
right professional translators at the best rates.
Prospecting effectively through multicultural marketing
To find clients abroad, professional French-English
translation is not always enough. An
overwhelming majority of customers prefer companies that speak to them in their
own language. A study by the Harvard Business Review shows that:
·
72.1% of
consumers spend the majority or all of their time online on sites in their
native language.
·
72.4% are
more likely to buy a product if the information is translated into its
language.
·
56.2% of
respondents believe that the possibility of obtaining information in their
language is more important than the price.
The translation into the language of the targeted country
is therefore obvious from a marketing point of view. To choose multicultural
marketing,based on the knowledge of the customer's
language and culture, is to start its international development in the best
way.
To achieve this, you can either call on a translation company or a
specialized marketing agency, while waiting to have your own team on site.
